Meta TAGS
First of all, you must evaluate: is the focus of each page of your site basically the same or has every single page a specific focus? If you want Meta tags to be different for each page on your site, check the "by page" button. To have a unique Meta tagging on all pages check the "globally" button.
Saving presets: in the first case, iWeb Valet stores your Meta tags for each page, as long as your site hierarchical tree-structure (name and path of each html page) remains unchanged: if you change a page position or name in iWeb, you will have to re-enter your meta tags for that page in iWeb Valet.
The description tag provides a concise explanation of a web page's content that might be displayed on search engine results pages that support this tag. In review, it is worthwhile to use the meta description tag for your pages, because it gives you some degree of control with various crawlers. An easy way to do this often is to take the first sentence or two of body copy from your web page and use that for the meta description content.
• Keywords META tag
The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. The meta keywords tag is useful as a way to reinforce the terms you think a page is important for on the crawlers that support it. The purpose of the keywords Metatag is to inform the spider or search engine of the main topics or points of a document. Use only words that make sense for your document, comma or space separated.
• Revisit META tag
The Revisit META tag defines how often a search engine or spider should come to your website for re-indexing. Often this tag is used for websites that change their content often and on a regular basis. This tag can also be beneficial in boosting your rankings if search engines display results based on the most recent submissions.
• Language META tag
The language attribute tells search engines what natural language the website is written in (e.g. English, Urdu or French), as opposed to the HTML coding language. It is of most use when a website is written in multiple languages and can be included on each page to tell search engines in which language a particular page is written.
• Robots META tag
Useful only for excluding the search engine robots from indexing all or part of your website. By default, if there is not robots meta tag on the website, then all robots will index the page and follow the links to other pages for indexing.
"Don' include..." button tells a search engine not to index the page. "Don' follow links..." tells a search engine not to follow the links on the page. "Don' show cache..." tells a search engine not to store a cached copy of your page. "Use my tags..." encourages search engines to use the page title tag, and match term in context, or META Description tag content instead of the ODP (Open Directory Project) content, which may be misleading or outdated. See http://en.wikipedia.org/wiki/Meta_tags for more info.
Changes
• Email Obfuscator
The email address obfuscator, useful to fool spam bots by encoding all email addresses in your iWeb pages, so that the email couldn’t be picked up by these bots. The code provided consists of a <script> tag with hexadecimal representation every email mailto link. As Googlebot and other bots don't render client-side scripts, the email in such form will also be excluded from the search results.
• Encode special characters
If a page you create in iWeb and publish to a server other than .Mac contains strange unwanted characters, try setting View > Text Encoding in your browser to UTF-8. If this makes it appear correctly, it means your server is probably forcing browsers to interpret the page as being in Latin-1 encoding (iWeb pages are in UTF-8 encoding). If the customer support of your server is unable to resolve the problem, you can use iWeb Valet to encode special characters inside your html pages (several characters whose ASCII value is greater than 127) as HTML entities, probably solving this display anomaly.
• Page Title Prefix
Is a way to add a prefix to all web page titles; iWeb originally only sets the titles as "News", "Blog", "Photos", etc., using names not related to your site's name. By adding a prefix, you will change automatically all titles, as "David Bowie News", "David Bowie Blog", "David Bowie Photos" (if you are David Bowie, of course...).
• Larger dimension
Reduce the longest edge of all JPEG images to X pixels. The shorter side will reduce proportionally. For example, choosing a maximum size of 1920 pixels, all images that have the longest edge under 1920 px wide will display at their native size; if you have an image of 2000 pixels by 3000 pixels, will reduce the 3000 pixel edge to 1920 pixels. The 2000 pixels edge will automatically reduce to 1280 pixels.
• Compression
To change the compression quality (in percent) of every JPEG image, to save server disk space and minimizing transmission time.
• Search and Replace
Perform multiple 'search and replace' operations on all html files contents at once; you can easily make changes of simple text chunks as well as html Tags and iWeb default naming conventions.
You can add, delete or edit several search patterns; simply type the string you are looking for in the Search For text field and the replace string (if any) in the Replace With text field (the searches are NOT case sensitive).
Extras
• Add External Files
Click one of the 3 buttons to add a file, a folder, a favicon to your iWeb site folder. A file selection panel will appear, where you can browse through files and folders, choosing the one you like. After making your selection, you’ll notice that the chosen file appears in the below list. If you add a favicon (a .ico file, usually 16 x 16 pixels) with the appropriate button, also the HTML code of every page on the site will be updated to display the favicon in the web.